Marketing Info:

Product: World of Tanks
Region: Global
Goal: Acquisition
Targeting: Militaria, Senior Historians

Tech Info:

Tech: HTML5, JS, TweenMax
Mechanics: Interactive, Game Mechanics
Ad Platform: Google Adwords
Weight: 132 Kb (zipped)
Development: Inhouse


Customization is one of the most engaging mechanics. Why not to allow users to do it in the banner? Experimented here with a girl