Marketing Info:

Product: World of Tanks
Region: Global
Goal: Acquisition
Targeting: All Audiences

Tech Info:

Tech: Action Script 2, Adobe Flash, TweenMax
Mechanics: Interactive
Ad Platform: Google Adwords
Weight: 73 Kb
Development: Inhouse


The idea is that you can ride the legendary tanks in WOT as it is the biggest virtual tank musem on the Earth — in WOT you can literally touch the legends. We though that it will be cool to use the lighting effect so user can light the different parts of the tank — it brings mystery to the message.