Product: World of Tanks
Targeting: All Audiences
Tech: HTML5, JS, Adobe Animate, CreateJS
Ad Platform: Google Adwords
Weight: 128 Kb (zipped)
We’d been discussing the possibility to use animals as an illustration of tanks characteristics, but it was forbidden due to style guide. But at that time WOT existed for 5 years already so it was the right time to try something new. We’ve found the best correlation between the tank name and an animal.