Marketing Info:

Product: World of Tanks
Region: Global
Goal: Acquisition
Targeting: Militaria, Senior Historians

Tech Info:

Tech: Action Script 2, Adobe Flash
Mechanics: Interactive, Game Mechanics
Ad Platform: Google Adwords
Weight: 49 Kb
Development: Inhouse

Description:

Customization is one of the most engaging mechanics. Why not to allow users to do it in the banner?