Marketing Info:

Product: World of Tanks
Region: Global
Goal: Acquisition
Targeting: All Audiences

Tech Info:

Tech: HTML5, JS, Adobe Animate, CreateJS
Mechanics: Non-Interactive
Ad Platform: Google Adwords
Weight: 128 Kb (zipped)
Development: Outsource

Description:

We’d been discussing the possibility to use animals as an illustration of tanks characteristics, but it was forbidden due to style guide. But at that time WOT existed for 5 years already so it was the right time to try something new. We’ve found the best correlation between the tank name and an animal.